Salesforce-native · Data quality, matching & stewardship

Every Salesforce org ends up with the same customer, living three different ways.

Wrangl is the control centre for data quality, matching and stewardship — built natively on the platform you already run. Point it at the Accounts and Contacts you already have, and turn years of drift into one trusted baseline.

Book a free hour → See it running
432records assessed
507issues surfaced
77%quality score
— a single Data Quality Assessment run, inside Wrangl
SFDC Import · #ACC-04421
Hilton Canary Wharf
Account · London, UK
Legacy CRM · #H-1120
HILTON CANARY WHARF LTD
Account · London, UK
Web form · #WF-7743
Hilton, Canary Wharf Hotel
Account · London, UK
Trusted account · #000000001
Hilton Canary Wharf
3 records merged
✓ 92% confidence · Promoted

A real match from the Stewardship Queue →

MOST ORGANISATIONS DON'T HAVE A "NEW DATA" PROBLEM.

THEY HAVE YEARS OF EXISTING SALESFORCE DATA THAT'S NEVER BEEN PROPERLY CLEANED.

The pipeline

One pipeline, seven steps — and nothing has to leave Salesforce.

Whether you're importing something new or pointing Wrangl at data you've had for years, every record moves through the same rigour.

01
Import
File, database, API, or live Salesforce — no fixed template.
02
Assess
Completeness, validity, accuracy, uniqueness — field by field.
03
Cleanse
Formatting & casing fixed automatically, before review.
04
Match
Fuzzy matching finds near-duplicates exact search misses.
05
Steward
Prioritised queue, confidence-scored, nothing goes stale.
06
Review
Compare field by field — approve, reject, or split.
07
Promote
Merge to Salesforce — single record or bulk.
Single-record merge
One decision, promoted instantly to Salesforce.
Bulk merge
Approve a batch, promote the whole queue in one action.
Data Quality Assessment
71%
Email validity
64%
Phone format conformity
68%
Address standardisation
73%
Name / legal suffix consistency

Standardisation & cleansing

We don't just show you what's broken. We fix it — to your rules.

An assessment tells you a field is messy and leaves it there. Wrangl applies your organisation's own standardisation rules automatically — casing, formats, reference data, abbreviations — so records are already clean by the time a steward ever sees them.

As stored in Salesforce today
After Wrangl cleansing
Account Name
hilton canary wharf LTD
→
Hilton Canary Wharf Ltd
Rule: title case + standard legal suffix
Phone
+44 (0)7911123456
→
+44 7911 123456
Rule: E.164 international format
Billing Address
14 king st, london
→
14 King Street, London, UK
Rule: address standardisation (Informatica IDMC)
Country
Great Britain
→
United Kingdom
Rule: reference-data normalisation
Email
J.SMITH@ACME.CO.UK  
→
j.smith@acme.co.uk
Rule: case normalisation + whitespace trim
Job Title
SR. ACCT MGR
→
Senior Account Manager
Rule: abbreviation expansion

Every one of these is a rule your team defines — not a black box. Nothing changes without an audit entry.

See how it's governed →

Inside Wrangl

The screens your Salesforce admins will actually live in.

No separate portal, no exported spreadsheets — Wrangl runs as native Lightning pages, right where your team already works.

wrangl.lightning.force.com/jobs
Wrangl Job Console showing available jobs and recent job activity

Job Console — every step trackable, schedulable, auditable.

wrangl.lightning.force.com/quality
Wrangl Data Quality Dashboard showing scores by field

Data Quality Dashboard — a real score, field by field.

wrangl.lightning.force.com/steward
Wrangl Stewardship Queue showing match review list

Stewardship Queue — confidence-scored, SLA-tracked.

"The real first step with Wrangl often isn't importing anything at all. It's pointing it at what you already own."

— how we open every Wrangl conversation

Getting started

Two ways to start — most people need both.

1

Clean up what you have

Run against existing Salesforce Accounts & Contacts — build a trusted baseline, no import required.

2

Keep new data clean

Every fresh import matches against that baseline, so Salesforce stops drifting back into a mess.

Governance

A complete audit trail.
Nothing merges quietly.

Every decision, every status change, every comment, permanently logged against the record — from first import to final promote. Merge, split, or override: all of it timestamped, attributed, and reviewable, for as long as the record exists.

Who
Every steward, attributed
What
Merge, split, reject, override
When
Full timestamp history

Governance & control

Confidence scoring
Every proposed match, so stewards know how much scrutiny it needs.
Priority & SLA tracking
Overdue and high-priority reviews visible by person and by team.
Automatic transaction rollback
Reverses all Salesforce changes if a merge transaction of up to 100 records fails.
Manual override, always
Add or remove a candidate — the algorithm proposes, the steward decides.
Field-level governance
The same review-and-promote rigour for a single field, not just a whole record.

Under the hood

Built by a team that's done this 150+ times.

Wrangl is a native Salesforce application — no separate platform to license, host or integrate — powered by Informatica's Intelligent Data Management Cloud (Data Profiling, Data Quality, Cloud Data Integration), giving Wrangl enterprise-grade processing behind a Salesforce-native experience.

Cloud Perspective — Informatica Platinum Partner — Salesforce Partner

Built by Cloud Perspective Ltd — 15 years, 150+ enterprise implementations.

Contact us today for a free consultation.

One hour, no obligation — bring your messiest Salesforce object.

Book1FreeHour@Wrangl.co.uk Visit Cloud Perspective